Content Categories

Category Description
Reshare Reshare or repost content from others with a thoughtful comment to hijack attention from trending or viral content.
Commentary Share your commentary on industry related news to offer your unique perspective and insights that position you as a thought leader in your niche.
Observation Share quick, insightful observations about industry trends or interesting ideas that are relevant to your ideal customer and help spark engagement.
Hot Take Share your hot takes, controversial opinions or contrarian viewpoints on industry related topics to boost engagement with discussions and debates.
Bold Prediction Share your shocking and bold predictions about the future of your industry, supported by data and analysis, to intrigue and engage your audience.
Problems Share your insights on the major problems and pain points experience by your ideal customer alongside your proposed solutions.
Education Share educational content in the form of how-to guides, lessons, courses, tutorials, systems, processes, strategies, and tactics to empower ideal customer.
Tools Share information and insights on any tools and technology that can benefit your ideal customer, highlighting key features and benefits.
Data Share data and metrics related the form of stats, charts, graphs, tables or infographics to insights that help your target market make informed decisions.
Review Share detailed reviews of relevant books, discussing key points, takeaways, and what they can teach your audience.
Recommendation Share well-researched recommendations for external products or services that can help your audience, adding value to their professional or personal lives.
Story Share compelling stories related to you, your personal brand, products and mission to develop a deeper connection with your audience and ideal customer.
Engagement Share interactive content such as questions, polls, surveys, and contests to actively engage your audience and to gather valuable feedback.
Inspiration Share inspiring content such as motivational quotes, success stories, or innovative ideas to uplift and engage your audience.
Quote Share short, impactful quotes from well-known and respected people or your own quotes, to inspire or motivate your audience and ideal customer.
Milestones Share your milestones and achievements (as they happen) with your audience to show you are growing and as a form of social validation.
Testimonials Share case studies, customer testimonials, and customer quotes for social validation and to build trust and authority with your audience.
Humor Share humorous content such as memes, jokes and satirical takes on industry topics to entertain and engage your audience with a lighter touch.
History Share significant dates or anniversaries relevant to your industry that emphasizes their importance, relevance and the progress made in your industry.
Holidays Share festive posts to celebrate holidays or special occasions, connecting with your audience through seasonal greetings or holiday-themed content.

Content Status


Status Description
Idea Content ideas you come up with that you want to drop into Notion so you don’t forget them.
Planned Content that you have decided you definitely want to create and post and you’ve set a date
WIP Content that remains a work in progress.
Final Draft Content that’s ready, but not scheduled or posted yet and may require a final approval by someone.
Scheduled Content that is done, ready to post and actually scheduled to post at a specific time and date.
Published Content that has already been published. (be sure to also check the Archived box)
On Hold Content that was being worked on, but for some reason decided to put it on hold to post at a later time.

Content Types


Status Description
Ads Paid ad creatives and assets (all formats: contextual, banner, video, etc.)
Article Long form written works (articles, blogs, guest posts, PDFs, ebooks, guides, etc.)
Email Email copy and newsletters (sometimes a copy of article content, repurposed in an email)
Post / Thread Social media posts (posts are short form, threads are long form)
Video All video content (short, mid and long form)

Content Channels


Channel
Newsletter
Facebook Personal - facebook.com/khuong.kevin.hoang
Business - facebook.com/kevinhoangrx
LinkedIn
Instagram Personal - instagram.com/kevinhoangrx
Twitter-X
YouTube Personal - youtube.com/@KevinHoangRx
TikTok
Web Landing Page 1 - https://www.narcoticplayingcards.com/narcotic-playing-cards-and-bonus-offer
Landing Page 2 - https://www.chosenpharmd.com/your-pharmacys-wake-up-call-freedownload-copy
Landing Page 3 - https://www.careerhackingsecrets.com/neuro-coding-resume-guide-opt-in